Local advertising online! Advertise online in your local area! Local area online advertising! Advertise locally online!

Local advertising works!

This is something every local business operator should know!

       More and more people nowadays are using Web search engines to find and compare local shops and businesses for their goods and services, and those local small businesses which are unaware of or ignore this fact are suffering an ever-increasing disadvantage.
       The increase in on-line purchasing generally has led to more consumers using the Web to look for goods and services in their local area. For many obvious reasons they prefer to deal with a local business than one far away.
       If customers are looking to buy jewellery, and they are located in Essex, it is very common for them to append "Essex" to their search, or even "Southend". So, instead of looking simply for "jewellery" they will search for "jewellery Essex" or a similar variation of this.

       "Local Search — using Internet search engines and on-line business directories to find local traders — is growing at an extraordinary pace. Figures in the US, comparable to the UK, show that 63% of all on-line users performed a local search in 2006. This is a 43% increase year on year. And on-line local searches lead to customer action. The same study showed 50% of all local searchers visited a local merchant as a result of their search behaviour, while 41% made contact off-line." (Source: comScore networks\marketwire.com)
       When it comes to consumers making a purchase, local search has more of an impact than national search. Users are 30 percent more likely to purchase a product or service when it is related to local search. 40 percent of all on-line searches are local in the UK.
       In 2006 there were over 8 billion Web searches done world-wide, and 43% were looking for a local merchant. According to The Kelsey Group 54% of search users have substituted the Web for the phone book.

       This is where Fast-Ad scores over on-line Yellow Pages, whose results appear from a direct search in a database on their web site. Fast-Ad, in contrast, uses all the major search engines, used by millions, to produce its results. No contest!
All Fast-Ad pages are optimised to be found by local search.

Select the country first, then the county, and finally the town where you want to see the advertisements in your local area.

Example Fast-Ad:

Send all enquiries to: sales@fast-ad.com